Gentle yet effective coconut-derived surfactants bubble up to a rich moisture mousse lather. cleansing hair without stripping. Argan Milk microdroplets deliver weightless moisture from scalp to ends. plumping every strand from the inside out. while heat-protective vitamin C smooths the hair shaft to leave all types (curly. straight. and color-treated alike) hydrated. glossy. and ready to bounce.
After one use. Argan Moisture Plump Shampoo and Conditioning Butter are clinically proven to:
- Significantly increase hair’s volume by over 71%.*
- Significantly improve hair’s hydration.*
- Significantly improve hair’s softness.*
After one use of Argan Moisture Plump Shampoo and Conditioning Butter. 100% agreed:
- Their hair appeared to have more shine.**
- Their hair looked and felt moisturized from root to end.**
After two weeks of using Argan Moisture Plump Shampoo and Conditioning Butter. 97% agreed:
- These formulas provide natural. weightless volume for their hair.***
- Their hair appeared sleeker and smoother after use.***
*In independent clinical studies by expert graders and instrumentation testing on human hair tresses.
**In a consumer perception study of 46 participants after one use.
***In a consumer perception study of 46 participants after two weeks.
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