Josie’s iconic. air-whipped Argan Oil butter—now reformulated for hair! Powered by Argan Milk microdroplets. plus fortifying fatty acids and damage-protective. smoothing vitamin C. this daily conditioning hair butter infuses each strand with weightless moisture. dialing up natural volume from the inside out. With a menu of 100% all-natural fragrances to choose from. hair is left shinier. more resilient. frizz-free. and plumped up.
After one use. Argan Moisture Plump Shampoo and Conditioning Butter are clinically proven to:
- Significantly increase hair’s volume by over 71%.*
- Significantly improve hair’s hydration.*
- Significantly improve hair’s softness.*
After one use of Argan Moisture Plump Shampoo and Conditioning Butter. 100% agreed:
- Their hair appeared to have more shine.**
- Their hair looked and felt moisturized from root to end.**
After two weeks of using Argan Moisture Plump Shampoo and Conditioning Butter. 97% agreed:
- These formulas provide natural. weightless volume for their hair.***
- Their hair appeared sleeker and smoother after use.***
*In independent clinical studies by expert graders and instrumentation testing on human hair tresses.
**In a consumer perception study of 46 participants after one use.
***In a consumer perception study of 46 participants after two weeks.











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