Josie’s iconic. air-whipped Argan Oil butter—now reformulated for hair! Powered by Argan Milk microdroplets. plus fortifying fatty acids and damage-protective. smoothing vitamin C. this daily conditioning hair butter infuses each strand with weightless moisture. dialing up natural volume from the inside out. With a menu of 100% all-natural fragrances to choose from. hair is left shinier. more resilient. frizz-free. and plumped up.

After one use. Argan Moisture Plump Shampoo and Conditioning Butter are clinically proven to:

Significantly increase hair’s volume by over 71%.*
Significantly improve hair’s hydration.*
Significantly improve hair’s softness.*

After one use of Argan Moisture Plump Shampoo and Conditioning Butter. 100% agreed:

Their hair appeared to have more shine.**
Their hair looked and felt moisturized from root to end.**

After two weeks of using Argan Moisture Plump Shampoo and Conditioning Butter. 97% agreed:

These formulas provide natural. weightless volume for their hair.***
Their hair appeared sleeker and smoother after use.***

*In independent clinical studies by expert graders and instrumentation testing on human hair tresses.
**In a consumer perception study of 46 participants after one use.
***In a consumer perception study of 46 participants after two weeks.